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This post is going to look at some of the nasty tricks that some in the industry uses to catch you, the consumer out with their purchases. These are not only used within the jewellery trade but also in many other industries as well this will help you out in many other parts of your life whenever you are making a purchase. The first thing to note when it come to making a purchase we all think we make the decision on purchases this is very far from the truth. with very clever marketing and subtle psychological tricks we a...

Diamonds are known as a girls best friend and many believe that that bigger is better, but is that actually true? This post will look at the different aspects of a diamond which makes them valuable, we will also look at other qualities that diamonds possess. Diamonds refractive index is 2.4175 in basic terms this means they are one of the most refractive materials know to man which means the sparkle A LOT! They also rank is 10 out of 10 on the Mohs hardness scale, this means they are the hardest material known to man. However, diamonds can still...

We started Ottery Jewellery because we could not justify spending the huge amounts most other stores were charging. This includes bricks and mortar stores as well as other online jewellery stores. Many stores advertise that they have affordable quality jewellery, we set out to see if this was true we were disappointed in what we found. That being, they were affordable however, their products were not very good quality.  On the other hand, they had quality jewellery but they weren’t very affordable they would be only a couple of dollars cheaper than anywhere else. To overcome this problem, we set...